“Marketing as a function has never been more diverged with ‘full service’ agency offerings falling short for . Hiring a hot shot Marketing Director might not give you what you need in year one. Challenger brands thrive from working bottom up, tapping into a range of specialisms - from insight and brand strategy to PR and growth hacking - to compete whilst remaining stealthy and nimble. We provide an end-to-end comms solution for scaling brands whose ambition is to build marketing services in-house. We are a one-stop-shop for strategy, execution and team. Together we build and grow different.”
Joanna is an experienced Marketing Director with over a decade spent working across consumer lifestyle. For her clients she is a Brand and Communications Strategist, personal coach, trend forecaster and team builder. She brings with her a unique network of specialist talent accumulated across the worlds of media, music, advertising, technology and start up.
After training to be a life coach at The Coaching Academy, she spent the first part of her career working within consumer and business media at Emap across brands such as Broadcast, WGSN, Grazia, FHM, Cannes Lions, World Retail Congress (founding team) and World Architecture Festival (founding team).
She was on the founding team at Stylus - a trend forecaster across consumer lifestyle - where she created a marketing department, and led their growth across Europe and Americas. It was here that she developed the ability to leverage consumer insight to drive brand strategy for some of world’s most innovative brands including Apple, Bose, PepsiCo and Mattel.
Her next role was at Vice Media where she led brand and growth across Europe. Reporting to the CMO out of New York and managing a team of 10+ growth hackers and brand strategists, she oversaw new launches and acquisitions in news, food, female, tech, luxury, fashion, sport, gaming and music. Audience figures grew by over 1500% during her almost 4 year tenure and Vice became a household name brand in the UK.
Since her departure in early 2016, Joanna has worked independently across corporate brand (Casio, Bacardi, Diageo), media brands (Complex, Konbini), cultural institutions (Rinse FM, Wavey Garms, Tate), and most recently with innovative start-up businesses Jungle Creations (voted 11 in LinkedIn Start Ups 2018) and Talentful (voted 10 in the LinkedIn Start Ups 2018) whilst co-created new direct to consumer launches including Numan and Three Spirit.
